Digital technology is increasingly present in the healthcare process and allows for better patient monitoring. According to the Arcep digital barometer, in 2021, 88% of 60-69 year olds and 71% of over 70 year olds will have access to the Internet and therefore to their health data. However, this raises the issue of storing and …
Health data storage: facilitating patient follow-up? Read More »
The current generations of seniors are generations that have always gone to the movies. Indeed, as children, they often did not have television at home and even when they were older, the number of channels being limited, the cinema was a great opportunity for leisure and outings. With the aging of the population, the cinema …
Seniors, a traditional audience for movie theaters… to reconquer Read More »
Ecology is a macro-trend and all citizens are called upon to become responsible. However, not everyone adopts the same gestures because of their history, their needs or their habits. We will explore, in particular, how the French over 50s have adopted everyday gestures in their bathroom to be more respectful of the environment. Not everyone …
Eco-responsible gestures adopted by the different generations in their bathroom Read More »
Black Friday originated in the United States in 1951 and arrived in France in 2014. According to Wikipedia, it is “a one-day shopping event that takes place on the Friday after Thanksgiving. This Friday traditionally marks the kick-off of the holiday shopping season. Initially this was only done in shops in the USA. Where does …
Smoking is a major public health issue and the Covid crisis has only reinforced it. The WHO is urging countries to invest in helping more people quit smoking. However, the situation of older smokers is far from uniform across Europe. In 2019, Germans aged 55-64 are among the heaviest smokers in Europe with 28% smoking …
Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, shopping habits and other personal information that can optimise their customer experience. The Covid crisis has forced many French people to buy online and therefore …
Senior citizens and the sharing of personal data Read More »
New technologies are set to play an important role in the field of health Opinions still differ on the value of artificial intelligence in helping elderly people to stay at home. However, its usefulness in the field of health is less and less contested. It has even been reinforced by the health crisis. Baby boomers …
What technological innovations for ageing people? Read More »
CSR (Corporate Social Responsibility), a term that is currently used, commits companies to limiting their impact but also to improving their environment. This includes, for example, the well-being of employees, reducing the ecological footprint, etc. What is the level of knowledge of senior citizens? For the over 65s, this is a new concept. We didn’t …
The over-50s have seen a lot of changes in retailing since they were children and continue to prefer to shop in physical stores rather than online. But which distribution channels do they use? What do they think of physical stores since the health crisis? According to the September 2022 OpinionWay study, “The French and physical …
Senior citizens are becoming increasingly digital but remain demanding when shopping online. We are going to look at the criteria they use to make their choices when buying on marketplaces. With the health crisis, marketplaces have experienced a boom, but what is a marketplace? A marketplace is an e-commerce site that connects buyers and sellers, …
According to an OpinionWay survey for Younited in September 2022, a large majority of the over-65s (65+) believe, like the general population, that inflation will be sustainable (88%). However, slightly fewer of them than the under-64s say that this will have a concrete impact on their daily lives (79%). The attitude of those aged 65+ …
According to the definition in the Larousse dictionary, ageism is “the attitude of discrimination or segregation against the elderly”. This can take the form of “At your age, you shouldn’t be…” or “Older people are public hazards on the road” or “It’s normal, considering your age…”. These are generalizations based on prejudices that are often …
