Senior citizens and the sharing of personal data

Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, shopping habits and other personal information that can optimise their customer experience. The Covid crisis has forced many French people to buy online and therefore …

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Senior citizens are still not convinced of the social and environmental commitments of companies

CSR (Corporate Social Responsibility), a term that is currently used, commits companies to limiting their impact but also to improving their environment. This includes, for example, the well-being of employees, reducing the ecological footprint, etc. What is the level of knowledge of senior citizens? For the over 65s, this is a new concept. We didn’t …

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Seniors and marketplaces

Senior citizens are becoming increasingly digital but remain demanding when shopping online. We are going to look at the criteria they use to make their choices when buying on marketplaces. With the health crisis, marketplaces have experienced a boom, but what is a marketplace? A marketplace is an e-commerce site that connects buyers and sellers, …

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What is ageism?

According to the definition in the Larousse dictionary, ageism is “the attitude of discrimination or segregation against the elderly”. This can take the form of “At your age, you shouldn’t be…” or “Older people are public hazards on the road” or “It’s normal, considering your age…”. These are generalizations based on prejudices that are often …

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What are the different types of institutions for the elderly and what are their specific features?

Nowadays, elderly people want to stay at home as long as possible and since the health crisis this trend has increased. In some cases of dependency or cognitive decline, however, it is necessary to go to an institution for frail or dependent elderly people.   In France, there are several categories of establishments, the most common …

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