With #Ilookmyage, Women try to redefine beauty standards beyond the age of 50
Initially launched in June 2023 on social networks by Jacynth Bassett, a British entrepreneur, the hashtag #Ilookmyage (I look my age) has been far more successful than its author expected, …
Seniors and second-hand goods
Buying and reselling second-hand goods has become increasingly popular in recent years. Consumers are more aware of the environmental impact of over-consumption and are looking for sustainable alternatives. The research …
French and sweet treats
Baby boomers are a hedonistic generation whose pleasure comes from food. We’re going to look at their consumption and preparation of pastries, which are an important part of French culinary …
Inheritance and donation, the European differences
Wealth transfers include both gifts, which are transfers of assets made voluntarily during the donor’s lifetime, and inheritances, which are transfers of assets that occur after a death. Inheritance regulations …
Fashion through the generations
Martine, 70 years old, receives her granddaughter during the school vacations and surprise, she notices that this last one wears a pants with elephant feet. What a memory, she smiles …
