Seniors, a traditional audience for movie theaters… to reconquer

The current generations of seniors are generations that have always gone to the movies. Indeed, as children, they often did not have television at home and even when they were …

Eco-responsible gestures adopted by the different generations in their bathroom

Ecology is a macro-trend and all citizens are called upon to become responsible. However, not everyone adopts the same gestures because of their history, their needs or their habits. We …

Seniors and Black Friday

Black Friday originated in the United States in 1951 and arrived in France in 2014. According to Wikipedia, it is “a one-day shopping event that takes place on the Friday …

Do older people smoke more than younger people?

Smoking is a major public health issue and the Covid crisis has only reinforced it. The WHO is urging countries to invest in helping more people quit smoking. However, the …

Senior citizens and the sharing of personal data

Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, …

Society

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Darmatex studies / research

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