An analysis of trends in France, Belgium and Germany reveals that seniors consume alcohol more frequently than younger people, but in smaller quantities. This phenomenon is particularly marked among the over-75s and men. Drinking habits Alcohol consumption remains an important behaviour in France because of its roots in the culinary and festive culture. France ranks …
Initially launched in June 2023 on social networks by Jacynth Bassett, a British entrepreneur, the hashtag #Ilookmyage (I look my age) has been far more successful than its author expected, particularly internationally. The #Ilookmyage has been launched on social networks to encourage women to accept themselves as they are. With #Ilookmyage, women share photos of …
With #Ilookmyage, Women try to redefine beauty standards beyond the age of 50 Read More »
Buying and reselling second-hand goods has become increasingly popular in recent years. Consumers are more aware of the environmental impact of over-consumption and are looking for sustainable alternatives. The research institute MOAÏ recently published the results of its latest online study on consumer trends in 2023. According to the study, young seniors (aged 55-64) are …
Wealth transfers include both gifts, which are transfers of assets made voluntarily during the donor’s lifetime, and inheritances, which are transfers of assets that occur after a death. Inheritance regulations vary from country to country in Europe. Each country has its own inheritance laws and regulations, which determine to whom assets pass, how they pass …
Inheritance and donation, the European differences Read More »
Martine, 70 years old, receives her granddaughter during the school vacations and surprise, she notices that this last one wears a pants with elephant feet. What a memory, she smiles because it reminds her of the 70s when she wore the “patte d’eph”, a suede jacket with bangs and wedges. Nowadays, wearing pants has become …
Jean-Paul, 67 years old, is leaving this morning to meet his colleagues from the association that helps people in difficulty. Like a quarter of retirees his age, he became involved five years ago when he had more time for others, following his retirement. In France, people over 65 have traditionally been active members of various …
The current generations of seniors are generations that have always gone to the movies. Indeed, as children, they often did not have television at home and even when they were older, the number of channels being limited, the cinema was a great opportunity for leisure and outings. With the aging of the population, the cinema …
Seniors, a traditional audience for movie theaters… to reconquer Read More »
Ecology is a macro-trend and all citizens are called upon to become responsible. However, not everyone adopts the same gestures because of their history, their needs or their habits. We will explore, in particular, how the French over 50s have adopted everyday gestures in their bathroom to be more respectful of the environment. Not everyone …
Eco-responsible gestures adopted by the different generations in their bathroom Read More »
Black Friday originated in the United States in 1951 and arrived in France in 2014. According to Wikipedia, it is “a one-day shopping event that takes place on the Friday after Thanksgiving. This Friday traditionally marks the kick-off of the holiday shopping season. Initially this was only done in shops in the USA. Where does …
Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, shopping habits and other personal information that can optimise their customer experience. The Covid crisis has forced many French people to buy online and therefore …
Senior citizens and the sharing of personal data Read More »
CSR (Corporate Social Responsibility), a term that is currently used, commits companies to limiting their impact but also to improving their environment. This includes, for example, the well-being of employees, reducing the ecological footprint, etc. What is the level of knowledge of senior citizens? For the over 65s, this is a new concept. We didn’t …
The over-50s have seen a lot of changes in retailing since they were children and continue to prefer to shop in physical stores rather than online. But which distribution channels do they use? What do they think of physical stores since the health crisis? According to the September 2022 OpinionWay study, “The French and physical …
