With #Ilookmyage, Women try to redefine beauty standards beyond the age of 50

Initially launched in June 2023 on social networks by Jacynth Bassett, a British entrepreneur, the hashtag #Ilookmyage (I look my age) has been far more successful than its author expected, particularly internationally. The #Ilookmyage has been launched on social networks to encourage women to accept themselves as they are. With #Ilookmyage, women share photos of …

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What is ageism?

According to the definition in the Larousse dictionary, ageism is “the attitude of discrimination or segregation against the elderly”. This can take the form of “At your age, you shouldn’t be…” or “Older people are public hazards on the road” or “It’s normal, considering your age…”. These are generalizations based on prejudices that are often …

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