Martine, 70 years old, receives her granddaughter during the school vacations and surprise, she notices that this last one wears a pants with elephant feet. What a memory, she smiles because it reminds her of the 70s when she wore the “patte d’eph”, a suede jacket with bangs and wedges. Nowadays, wearing pants has become …
Black Friday originated in the United States in 1951 and arrived in France in 2014. According to Wikipedia, it is “a one-day shopping event that takes place on the Friday after Thanksgiving. This Friday traditionally marks the kick-off of the holiday shopping season. Initially this was only done in shops in the USA. Where does …
Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, shopping habits and other personal information that can optimise their customer experience. The Covid crisis has forced many French people to buy online and therefore …
Senior citizens and the sharing of personal data Read More »
The over-50s have seen a lot of changes in retailing since they were children and continue to prefer to shop in physical stores rather than online. But which distribution channels do they use? What do they think of physical stores since the health crisis? According to the September 2022 OpinionWay study, “The French and physical …
According to an OpinionWay survey for Younited in September 2022, a large majority of the over-65s (65+) believe, like the general population, that inflation will be sustainable (88%). However, slightly fewer of them than the under-64s say that this will have a concrete impact on their daily lives (79%). The attitude of those aged 65+ …
With the health crisis, more and more seniors have resorted to online shopping. Even if there is still a digital divide for the over 75s, seniors are more and more digitalized and equipped but the computer is still used for the majority of online purchases. Baby Boomers who feel more expert than their parents Baby …
