Senior citizens and the sharing of personal data

Brands and retailers increasingly want to offer each of their customers a unique customer experience, tailored to their needs and expectations. To do this, they need access to their preferences, shopping habits and other personal information that can optimise their customer experience. The Covid crisis has forced many French people to buy online and therefore …

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Seniors and marketplaces

Senior citizens are becoming increasingly digital but remain demanding when shopping online. We are going to look at the criteria they use to make their choices when buying on marketplaces. With the health crisis, marketplaces have experienced a boom, but what is a marketplace? A marketplace is an e-commerce site that connects buyers and sellers, …

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