Baby boomers and ageing well: a multi-faceted lifestyle
Since 2006, Seniosphere Conseil has been focusing on the Baby Boomers, a generation born between 1945 and 1964, marked by the post-war era and the advent of the consumer society. With a current purchasing power higher than that of previous generations, these people, now aged between 59 and 78, are witnessing the emergence of the …
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